"THE BEST OPPORTUNITY IN HIGH SCHOOL BASEBALL"
- Mike Trout, 2008 Area Code Alumnus
The nation's most elite high school baseball brand for all who aspire to play at the highest level - offering athletes the opportunity to train, compete and get discovered
2005 Alumni Three-Time Cy Young Winner
2006 Alumni 2016 Home Run Derby Champion
2008 Alumni 2015 NL MVP
2008 Alumni 2014 AL MVP
2015 Alumni 2016 #1 MLB Draft Pick
OPPORTUNITY
31
EVENTS
3,606
PARTICIPANTS
48
STATES REPRESENTED
EVENTS
"PROSPECTS TO PROS"
"DAY IN THE LIFE"
"ROAD TO LONG BEACH"
STORYTELLING
14.8M
IMPRESSIONS
653K
VIDEO VIEWS
195K
ENGAGEMENTS
DISTRIBUTION
TRAINING CAMPS
REGIONAL TRYOUTS
The eight stop training series provides athletes a one of a kind opportunity to enhance their abilities by learning and applying offseason regimen led by the top trainers in Major League Baseball
The most credible evaluation process in baseball performed by MLB Scouts; Prep baseball players from across the country compete for a roster spot to represent their region at the Area Code Baseball Games in Long Beach, CA
GAMES
AUGUST • LONG BEACH, CA
For 30 years, Area Code Baseball has been the nation's premier high school baseball showcase. The five days of upperclass and three days of underclass competition bring together the top players in the country to compete and get evaluated at the highest level
HOME RUN DERBY
AUGUST • LONG BEACH, CA
The most electric event in high school baseball. Contestants are selected by their peers and swing for the fences to be crowned the best power-hitter in the country
CHANNELS
487K
VIDEO VIEWS
84K
ENGAGEMENTS
The official voice of the Area Code Baseball brand
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Tells the story of the athletes journey
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Photo
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Video
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User Generated Content
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Branded Content
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Competition Coverage
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Alumni Coverage
AREA CODE SOCIAL FOLLOWING DEMOGRAPHICS
MALE: 82%
FEMALE: 18%
13-17
11%
18-24
12%
25-34
21%
35-44
22%
45-54
18%
BRAND INTEGRATION
Branding throughout Area Code events and content
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Strategic product placement
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Sponsored event content
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Branded backdrops
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Snapchat filters
EXPERIENTIAL MARKETING
Branded on-field competitions
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Custom off-field event activations
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Product launches and educational experiences
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Focus groups and product testing
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Athlete awards platforms
CONTENT CREATION
Social channel management
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Content Campaigns
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Metrics analysis/reporting
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Distribution strategy:
• owned
• earned
• paid
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End to end photo/video production
DATABASE
MARKETING & RESEARCH
Database of 100k to be leveraged for
custom brand initiatives
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Custom pre/post event communication
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Market research